About Us

At Nutritel, we make nutrition easy. Since 1985, we’ve been creating products for the everyday.  In 2003 we launched high-protein snacks and meal replacement bars designed for real life—fast mornings, long days, and everything in between.

Founded by food scientist Surendra Patel, Nutritel started with one mission: create smart, satisfying fuel made with real ingredients and backed by science. Today, that mission lives on in every protein bar, energy bar, and meal replacement we make.

Our bars are developed and manufactured in Canada and packed with what matters: pure protein, balanced carbs, fibre, and the essential vitamins and minerals your body needs to feel full, stay energized, and keep going. Whether you’re looking for high-protein low-calorie snacks, the best appetite control, or simple on-the-go meal options, Nutritel delivers fuel that works as hard as you do—with flavours you’ll actually crave.

We’ve grown into three trusted brands—Nutritel, SoWell, and Nuron Cyber Crunch—each built for convenience, quality, and real nourishment. Vegetarian, kosher, delicious, and nutrient-dense: our products are here to help you take on your day with confidence.